KANVAS is not just wine-in-a-can; it is an artistic expression aimed at a changing lifestyle and a new model of consumption. Young in character, light-hearted, dynamic and with a touch of the wild at heart, it aims to bring wine consumption to a younger consumer who might feel otherwise disconnected from the paraphernalia and refinement that surrounds the wine sector. KANVAS offers fresh, organic and vegan wines of different varieties and origins in innovative packaging with an extravagant and changing image, the main character of this project.

The project has started out with different portraits produced from London based artist, Micheal Howard, but this is just the beginning. Each year, the portraits will change, with contests offering consumers the chance to become the face of KANVAS. The goal is to bring the project closer to consumers and make it accesible to everyone, by making them the protagonists of the range.